Language Communication

Ad Critique: How to Deconstruct Ads in Order to Build Better by Nancy R. Tag

By Nancy R. Tag

Ad Critique teaches ads, advertising, and administration students--both the "suits" and the "creatives"--how to successfully pass judgement on and critique creativity in advertising. This textbook is an handbook; a facilitator of discussion; a significant other piece to school room content material. Its classes lead to genuine talents that let scholars to examine the artistic product and embolden them to claim anything positive and worthwhile.

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