Language Communication

Advertising Creative: Strategy, Copy, and Design by Tom Altstiel,Jean M. Grow

By Tom Altstiel,Jean M. Grow

Advertising Creative is the 1st “postdigital” inventive method and copywriting textbook within which electronic know-how is woven all through each bankruptcy. The ebook will get correct to the purpose of advertisements by way of stressing key ideas and useful info scholars and dealing execs can use to speak successfully during this postdigital age. Drawing on own adventure as award-winning specialists in artistic advertisements, Tom Altstiel and Jean develop supply real-world insights on state of the art issues, together with international, social media, business-to-business, in-house, and small organization advertisements.

In this Fourth Edition, Altstiel and develop take a deeper dive into the exploration of electronic expertise and its implications for the undefined, as they disclose the pervasive alterations skilled around the worldwide ads panorama. Their most vital revelation of all is the identity of the 3 features that would outline the long run leaders of this undefined: Be a hazard taker. comprehend know-how. dwell for ideas.

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