British Irish Contemporary Literature

Advertising, Literature and Print Culture in Ireland, by J. Strachan,C. Nally

By J. Strachan,C. Nally

this is often the 1st learn of the cultural meanings of ads within the Irish Revival interval. John Strachan and Claire Nally shed new mild on complex nationalism in eire earlier than and instantly after the Easter emerging of 1916, whereas additionally addressing how the broader politics of eire, from the Irish Parliamentary celebration to anti-Home Rule unionism, resonated via modern ads reproduction. The booklet examines the style during which a number of the key authors of the Revival, significantly Oscar Wilde and W. B. Yeats, reacted to advertisements and to the patron tradition round them. Illustrated with over 60 attention-grabbing modern ads pictures, this publication addresses a various and exciting diversity of Irish ads: the pages of An Claidheamh Soluis less than Patrick Pearse's editorship, the promoting of the Ulster Volunteer strength, the ads columns of the girl of the home, the selling of the activities of the Gaelic Athletic organization, using Irish occasion politicians in First global warfare recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen rebellion, and the connection of Murphy's stout with the British army, Sinn Féin and the Irish loose State.

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