Commoditization and the Strategic Response by Andrew Holmes

By Andrew Holmes

Organizations and people who paintings inside of them are below assault from the more and more pervasive affects of commoditization. With little to differentiate one company's services and products from one other or one person's talents and functions from the following, firms and staff alike are discovering themselves trapped within the me-too hell of commoditization. for lots of this implies the survival of the most cost effective, as rate turns into the crucial foundation for selection making. For others it calls for them to imagine creatively to prevent the capture of commoditization, even if this can purely supply a short lived respite.

In this groundbreaking ebook, Andrew Holmes units out why commoditization represents any such transparent and current hazard to each company and all white-collar employees. beginning with the character of the commodities we're accustomed to similar to coal and cotton, Holmes strikes directly to describe how commoditization is affecting complete industries and is more and more touching the paintings of the pro sessions. The proof is either interesting and compelling and it really is transparent that the affects of commoditization are some distance reaching.

The writer additionally outlines the effect of commoditization on an organization's technique in the direction of model, offer chain, price chain, innovation, pricing and pageant. He explores the results for talents, attitudes and behaviours within the office earlier than describing a sequence of innovations for fending off the chance and exploiting the possibilities provided by way of a brand new commoditized international, akin to outsourcing, innovation, offshoring, mergers and acquisitions, divestments and primary mover advantage.

Holmes deals organisations and white-collar employees more than a few strategic responses which might be used to strive against its worst affects. And as commoditization keeps to make inroads into the company and dealing worlds, this ebook might be a useful better half to addressing the demanding situations which it presents.

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