Business Life

Comunicação empresarial (Portuguese Edition) by Marie Flatley,Kathryn Rentz,Paula Lentz

By Marie Flatley,Kathryn Rentz,Paula Lentz

No contexto empresarial, a comunicação pode determinar o sucesso ou o fracasso de uma negociação. Conhecer técnicas, regras e dicas para uma comunicação eficaz, verbal ou escrita, certamente o ajudará nas tarefas e situações do dia a dia. Os fundamentos da comunicação empresarial são tratados neste livro de maneira didática e com inúmeros exemplos reais. Considerando questões internas e externas à empresa, e o uso de mídias sociais e recursos digitais como ferramenta de comunicação, este livro apresenta os principais elementos que compõem uma comunicação consistente, objetiva e precisa.

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