Business Life

Consumer Reaction, Food Production and the Fukushima by Kentaka Aruga

By Kentaka Aruga

This e-book examines the criteria fascinated by patron responses to nutrients produced in areas close to the Fukushima Daiichi Nuclear Plant following the March 2011 jap jap earthquake, and assesses how responses to stories on nutrients protection and threat of radiation infection formed shopper perceptions of and next habit towards items from the Fukushima prefecture. at the foundation of a survey performed in 2014 between 8,000 shoppers from all components of Japan and concentrating on ten nutrients items (rice, cucumbers, apples, shiitake mushrooms, pork, red meat, eggs, tuna fish, wakame seaweed, and mineral water) it investigates customer offerings in particular in line with rumor (“fuyou”) and never truth in addition to how “fuyou” harm formed such offerings. It then is going directly to learn the variations among those purchaser choices. 

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