By Linda E. Swayne,Mark A Dodds
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This four-volume set introduces, at the administration part, rules and tactics of economics, budgeting and finance; management; governance; verbal exchange; enterprise legislation and ethics; and human assets practices; all within the activities context. at the advertising aspect this reference source explores wide streams: advertising of game and of sport-related items (promoting a selected staff or promoting group- and sport-related item, for example), and utilizing activities as a platform for advertising non-sports items, corresponding to famous person endorsements of a specific model of watch or the company sponsorship of a tennis match. jointly, those 4 volumes provide a entire and authoritative evaluate of the country of activities administration and advertising and marketing at the present time, offering a useful print or on-line source for pupil researchers.
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