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Law & Advertising: A Guide to Current Legal Issues by Dean K. Fueroghne

By Dean K. Fueroghne

In this full of life, unique, and informative ebook, Dean okay. Fueroghne courses readers throughout the complicated legislation governing the construction of advertisements, illuminating a seriously regulated enviornment on the intersection of loose company and client protection.

Is it applicable to take advantage of pictures of genuine humans, well-known or no longer? Can Nike speak about Adidas in its promotional crusade? whilst can cash be proven? What constitutes puffery, or misleading fact, or bait-and-switch ads? What are the categorical principles relating specialist companies, political advertisements, or the promoting of alcohol or tobacco? what's the distinction among copyright and trademark? Fueroghne solutions those questions and extra as he covers the complicated legislation suitable to ads in all its guises. as well as discussing particular instances, he explains the reasoning at the back of the court’s judgements and the way it impacts the enterprise of advertising.

Students of strategic verbal exchange in addition to ads professionals—from enterprise account executives and copywriters to paintings administrators and freelance designers—will discover ways to expect while proposed ads can cause criminal difficulties and the way to prevent expensive error. ads attorneys also will delight in the publication as a convenient reference that gathers in a single position the numerous disparate legislation affecting advertising and merchandising within the usa today.

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