Language Communication

Multimodal Metaphor (Applications of Cognitive Linguistics by Charles J. Forceville,Eduardo Urios-Aparisi

By Charles J. Forceville,Eduardo Urios-Aparisi

"Metaphor reviews" has during the last 30 years develop into a self-discipline in its personal correct, as a rule a result of cognitive linguistic declare that metaphors represent notion, not only language. yet such a lot metaphor students hitherto concentration completely on its in simple terms verbal expressions. on the grounds that either persuasive and narrative discourses in modern society more and more draw on modalities except language by myself, sustained examine right into a broader variety of manifestations of metaphor is imperative.

This quantity is the 1st book-length learn to enquire multimodal occurrences of metaphor, and is of curiosity to students attracted to metaphor in addition to in multimodal discourse. every one bankruptcy investigates metaphors whose identity and interpretation rely on the co-presence of a minimum of of the subsequent modalities: language, visuals, gestures, sound, tune. at the foundation of case reports in a number of discourse genres (advertising, cartoons, movies, comics, dialog, track, amply represented in pictures, emblems, drawings, movie stills, and musical scores), the members display that, and the way, metaphor can happen multimodally, supplying principles and methodological angles allowing extra theorizing and checking out during this swiftly increasing box. overlaying artistic in addition to conceptual metaphors, and the place applicable comparing cultural components governing metaphor interpretation, the members offer a wealth of fabric for learning the conceptual and rhetorical strength of metaphor in modern society.

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