Language Communication

Nation Branding, Public Relations and Soft Power: by Pawel Surowiec

By Pawel Surowiec

Nation Branding, Public kinfolk and delicate strength: Corporatizing Poland offers an empirically grounded research of adjustments within the approach within which a variety of actors search to regulate Poland’s nationwide photograph in global opinion. It explores how and why alterations in political economic climate have formed those actors and their use of soppy strength in a manner that's inspired by means of public family members, company communique, and advertising practices.

By reading the discourse and practices kingdom branders who've re-shaped the connection among collective identities and nationwide picture administration, it plots adjustments within the approach within which Poland’s nationwide snapshot is communicated, and culturally reshaped, growing tensions among nationwide id and democracy. The e-book demonstrates that kingdom branding is a final result of the corporatization of political governance, delicate strength and nationwide id, whereas revealing how the Poland "brand" is shaping public and overseas affairs.

Challenging and unique, this booklet could be of curiosity to students in public kinfolk, company communications, political advertising and marketing and overseas relations.

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